How to be number 1 in google, yahoo and all the search engines
Many clients are asking me this question lately as the value or ranking highly in search engines becomes more obvious once you have a website.
The simple answer to this question is that you can’t. Each search engine has a different set of criteria for your web pages to meet, so you can’t get number 1 organic rankings in every search engine with the same web page.
Think of it as this: imagine that search engines are people. Eeach search engine (person) has a different set of values – they all see and judge the world and those around them according to their own values.
So, some people will like you, and some won’t. Some will tolerate you, and some won’t.
You can change your behaviours to improve your relationship with one person, but doing so will upset your relationship with another person.
Put simply: you can’t please everybody.
Having said this, you can change the way you act accordingly to get on the good side of each person. In the search engine world this would be the equivalent of creating various webpages that each target a specific search engine.
Whilst this is do-able, it can be a lot of work, just like managing your personlity according to who you’re with can become too much of an effort.
A smarter thing to do – at least in the short term – is to focus on the search engine that is going to bring you the most benefit first, then, when you’re ranking well in that search engine, target the next most popular search engine, and so on.
Right now Google own the biggest share of the Internet, followed by Yahoo, so most people optimise their websites to rank well in google.
Conclusion: optimise your website for google AND consider whether to optimise for Yahoo and MSN (Bing) by looking at your effort in terms of how competitive each keyword or phrase is in each search engine and how much effort it’s likely to take.
decide who gets to be number one.
In order to aim for a high ranking (potentially a number 1 or top 3 ranking) is
simply this:
Do what the top 10 sites in your market are doing, but do it better and a little more.
(That’s the golden rule).
How to do this the right way:
You’ll need to do some market research to find out what your target audience is
searching for (the actual words and phrases) so you know what to optmise your
website for.
The you’ll need to pull apart the top 10 websites ranking in your market, and see
how optimised they are. This will tell you what you need to do in order to match
them and improve upon their effort, so you can place yourself in the same space
and very hopefully beat them.
I’m still putting together my how to guide explaining how it all works – this should
be ready by the end of next week. I’ll send you a copy when it’s ready.
In the meantime, if I can answer any questions or be of assistance, please let me
know.
Jose Gonzalez, SEO, SEM, IM & Conversion Specialist
Hire me as your personal SEO: call 0844 247 4270 (local rate) or click here
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