How to get started marketing your website
Here’s a brief overview of what it takes to create a ‘visible’ online presence.
1 – invest in an SEO session to create and distribute a press release for your company
2 – decide what are you want to target and invest on SEO sessions (pay as you go) to produce content to target those areas
How to get started:
1 – press release
At the very least I would suggest investing in 1 SEO session to get some links to your website. If you’ve done no marketing up to now, there are no important websites linking back to yours, so your website has no authority (ranking power) in Google.
Your first couple of sessions should consist of a press release and include some article marketing.
All the above will produce good quality links back to your website, helping you create a little authority.
What this means
When somebody searches for what you offer, Google generally shows those websites with the most authority first in the results.
Generally speaking, authority is built up on hundreds of links, not just a few, but nonetheless, a few is better than none.
The second thing having a few links back to your site will do is encourage Google to index your website more often (to take your site more seriously, if you like) which is also believed to be a ranking factor.
2 – SEO
If your goal is to get new clients from your website, then you need to market your website in order for prospects to find you in the first place.
If this is the case, you need a strategy. The simplest and most effective way to approach this is to invest in a series of SEO sessions to target the areas you want to mine for new business.
I’ve tailored my services to work on a pay as you go basis, which means you can invest on some SEO sessions to cover the areas most important to you, then pause your SEO campaign and measure results, then resume and pause as and when you please.
Ultimately, your SEO should pay for itself and create profit for you. Once your page ranks well in Google for a keyphrase that you’re targeting, it generally stays in the results for some time (as long as your competitions aren’t busy working on their SEO for the same phrase of course). This means that – often times – a single SEO session for a low competition term can get your page up to the top of the results and keep it there for months to come (and sometimes beyond that) thus creating the potential for many sales over and over again. It’s a smart investment compared to a newspaper advertisement that will cost you in the region of £75 for a single week, on a medium that is not making your sales message appear in front of targeted prospects.
Market analysis
The one thing you will need before you create content (articles) to target specific areas, is market research. This consists of keyword research and competitive analysis.
This is what shows you how many people are searching for your keywords, and helps you determine which keyphrases to optmise for.
If you offer policy writing for companies, but nobody is searching for that term, you’d be better targeting corporate legal document writing instead if that’s what your target audience is searching for.
A keyword research will show you who’s searching for what.
That should get you started with your online marketing.
Jose Gonzalez, SEO, SEM, IM & Conversion Specialist
Hire me as your personal SEO: call 0844 247 4270 (local rate) or click here
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