A common misconception is that a link is a link, and therefore all links are equal. Whilst this was true in the early days of search engine marketing, this is not the case today when it comes to ranking in the major search engines.

Every so often I get an e-mail from a client asking me to please add a link on the website pointing to somebody else’s website with whom they have just agreed to exchange a link.

This is what is known as a link exchange.

And this is were the value of the link comes into question. Years ago, and the more links you could point to your site and the better it was for your ranking generally. These days however it’s not about quantity but rather quality when it comes to the major search engines, in particularly google.

In a nutshell:

1. all links are not equal
2. some are better than others
3. some links may actually harm your rankings by affecting your site adversely

If you’re considering or looking for link building services in Wigan, then take a look at my link services page where you can find more information about the different levels of link building.

Jose Gonzalez, SEO, SEM, IM & Conversion Specialist

Hire me as your personal SEO: call 0844 247 4270 (local rate) or click here

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1. How to get your site indexed in google