Keyword Analysis

Dominating your market is not enough – you need to target the money keywords in your market in order to make money from your website.

The first step in your successful SEO campaign is to do some market research. A keyword analysis helps to to:

• Uncover the money keywords in your target market
• Find out what your target audience are actually searching for
• Find out how competitive the keywords in your market are

When you know the above 3 points you will know which keywords you should be targeting (which keywords to optimise your website for).

Competitive Analaysis

Once you know what keywords you should be targeting (keyword analysis) you need to analysise your competition. You need to look at the top ten websites dominating the results for your chosen keywords and take a closer look at what they’re doing. You need to know:

• How well optimised your competition is
• How much effort they’ve put so far into their search engine marketing

Analysising your competition and knowing what they’re doing will give you a clear indication of the SEO effort you need to excercise to be able to compete in your chosen market.

What if you skip the market research?

The majority of websites being promoted out there right now have skipped the market research phase and gone straight for the keywords and phrases that they thought appealed most to their target audience.

Unfortunately for them, most of the time the keywords have little commercial intent or are of little value compared to other keywords in the same market.

They invested a lot of time, money and effort optimizing their web pages for keywords for which they couldn’t  get high rankings in the short term, and on keywords that don’t convert to sales.

What to do next

Invest your time and money wisely and order a keyword analyais and competitive analysis for your target market. This will show you what to optimise your webpages for in order to attract the most targetted visitors to your website.

Click here to contact me and get started! Or order directly: