Recommended strategy:

• Phase 1: (get your site optimised for your target market)
• Phase 2: hire me as your personal SEO and let me combine the Phase 2 modules for maximum effect

1. Step 1: Optimise your website structure – think of this as ‘prepping’ your website for your future marketing. You wouldn’t run a marathon without preparing (training) first. Preparing for the marathon is a way of optimising your body for the marathon itself. So get the foundation right to start with by optimising your website structure first. If your website is not optimised, your marketing efforts will not achieve their maximum potential.
2. Step 2: Market your website – this involves:

• producing content on your website (if your pages don’t talk about x, y and z, you’re not going to be ranking in the results for x, y and z)
• promoting that content (press releases, directory submissions, link building and anything else that brings both search engines and human visitors to your website)

I’ve divided the above 2 steps into 2 phases:

• Phase 1 consists of 4 separate modules which combine to form a powerful foundation.
• Phase 2 consists of various modules which can be combined in a pick-and-mix approach.

Phase 1 Questions: none. You have to optimise your website structure in order to rank well in competitive markets. It’s not optional (unless you’re targeting a very unique market)

Phase 2 Questions:
How much SEO do you need? How much content do you need to produce?

This depends on:

1. what you want to rank for
2. how competitive your market is
3. how well optimised your market is

If you want to rank high for the term blue cotton biscuits, I can get you there with a coupe of hours’ worth of SEO.
If on the other hand you want to rank number 1 for the term 0% credit cards then it’s going to take a very serious amount of SEO.

In short: to outrank your competition, you’re going to have to do exactly what they’ve done in terms of SEO and marketing, and a little more.
* My competitive analysis & keyword research (Phase 1. Module 2) will show you how optimised your top 10 competitors are, and what you need to do in order to rank competitively in your market. How much competition an how well optimised your competition is will determine how much SEO you require.

PHASE 1: OPTIMISE YOUR SITE FOR YOUR MARKET – £387

Website Assessment – 30 min Telephone Consultation (*FREE worth £45)

• Marketing Assessment: before I optimise your website I need to know who your target market is, as well as what you want your website to achieve. I can then tell you where and how to start and help you set realistic goals and time frames.
• Professional Website Review - is your website optimised for conversion? Discover your website’s weaknesses and how you can improve things to convert more visitors into sales.

Competitive Analysis) £97 

• Keyword Analysis – uncover the money keywords in your target market by finding out what your target audience are actually searching for and how competitive the keywords in your market are.
• Competitive Analysis – discover how well optimised your competition is in order to uncover your competition’s weaknesses. My Market Research will show you how much effort you competition has put so far into their search engine marketing. This will give you a clear idea of what to target and how easy it will be to compete for it.

• Full Optimisation of your website in order to make it ‘search engine friendly’.
• Optimisation of your home page for your target market or main search term.

• Social media presence
• Automation for Social Media Publishing
• Web 2.0. presence
• RSS Publishing
• The above are additional ways to reach a wider audience on the Internet whilst raising your website’s profile in the search engines

PHASE 2: START RANKING (CONTENT PRODUCTION) – £ Pick ‘n’ Mix Services

Producing the right type of content is crucial for ranking well in your market space. If your website doesn’t ‘talk’ about the things you want to rank for… your website is not going to rank in that market space.

• 1 article (optimised): £15
• 5 articles (bundle): £70 (save £5)
• 10 articles (bundle): £125 (save £25)

Article marketing is one of the best ways to raise the profile of your website with the search engines. Articles have to be optimised, written in a structured manner and they need to adhere to the terms of service of each article directory.

• Article Marketing
• Web 2.0. marketing
• Press releases
• Social Media marketing
• Blog marketing

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Link Building: £97 per session

• The right type of link building campaign is crucial for ranking and dominating competitive markets.
• I recommend you include link building as part of your overall SEO strategy

PHASE 3: START TURNING MORE VISITORS INTO SALES

• Optimising your website for conversion (converting visitors into sales).

• Testing website elements (titles, headines, calls to action)

IF YOU’RE DOING IT YOURSELF

• Call me when you need to and let me walk you through the process
• 30 mins: £45
• 60 mins: £85
• Weekly 1 hour consultation with task sheet: £97 (min 4 weeks)
• Bi-weekly (as above) £97
• Monthly (as above) £125 {Most Popular Package}

HIRE ME AS YOUR PERSONAL SEO (YOU PICK THE HOURS)

• £97 per session
• Your choose the hours
• You control the budget
• I take care of your whole Internet Marketing strategy & Conversion
• I report to you
• The sooner you start your SEO campaign the sooner you will start to increase your bottom line: click here to contact me and get things started

Get My 12 Point Internet Marketing Plan £45

• Your Blueprint for SEO Success – my 12 Point Internet Marketing Plan is your step by step plan for achieving your search marketing goals. It contains the things you need to do in the right order and leaves out the things that don’t work.
• How you can use this: you can use this guide if you want to do things yourself, or you can give this to your SEO to follow and stay on track.
• Technical knowledge required *

Get my book: How To Market Your Business on the Internet, achieve Higher Rankings and turn more Visitors into Sales: £97

• Learn the process of effective online marketing
• Bypass the hype
• Learn the things you need to do to dominate your market
• Discover what you need to get a top ranking
• Learn why you’re losing money without doing a keyword analysis on your target market
• Discover how the words on your page are costing you money right now!
• Learn the secret of converting more visitors into sales

(e-book) (paperback)