Wanting to be number 1 in Google is no different to wanting to be number 1 at anything else. You’re going to have to do whatever ‘number 1′ is doing in order to be able to compete with number 1.

If you want to beat number 1, you’re going to have to do whatever they’re doing, better.

And even then, search engines get to decide who ranks at number one – not website owners.

The algorithm search engines use to rank websites in their index is not public.

Nobody knows exactly what the criterion is.

Moreover, search engines are constantly updating their algorithms in order to

• provide better results
• stop website owners from attempting to manipulate their position in the results

The rules are always changing.

Thus, there are no guarantees in SEO.

Or rather, there is only one guarantee in SEO: if you don’t do SEO you won’t be ranking in a competitive market.

All we can do as SEOs is aim for the top.

There are a lot of SEO companies out there claiming that they can guarantee a number 1 position in Google. This is nonsense. Google’s own Terms of Service state that they cannot guarantee the position of a website.

If Google can’t guarantee it, then nobody can. It’s that simple. Don’t compromise the potential business and income your website can earn you by handing your marketing over to the wrong SEO.

Related posts:

1. I want to be number 1 in google
2. Why your site may drop in ranking
3. How to be number 1 in google, yahoo and all the search engines