Search engine results fluctuate all the time – search engines continually alter their search algorithms, which means your page could be number 1 for your chosen term one day and suddenly drop to number 100 overnight.

Search engine algorithms (the criteria they use to decide which page should rank where) are NOT public – nobody knows or can predict where a webpage is going to rank. SEOs can only do the right things consistently, abide by the search engine guidelines and hope for the best.

A second thing to consider is:

• Have you made any alterations to your website recently?

Any alterations that violate any of the search engines’ terms and conditions will naturally get your site de-ranked or even banished from their index altogether. When writing content always employ good SEO techniques and stay on the search engines’ good side.

Jose Gonzalez, SEO, SEM, IM & Conversion Specialist

Hire me as your personal SEO: call 0844 247 4270 (local rate) or click here

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1. The secret formula for ranking number one in Google
2. How to get your site indexed in google
3. What is the best SEO tactics for the subpages of the site?